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Interview with Hollie Snider by Patricia Ferguson

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Apollos Lyre*Interview*

 

Interview with Hollie Snider
by Patricia Ferguson

Apollo’s Lyre Editor in Chief, Patricia Ferguson, recently caught up with Hollie Snider and talked with her a little about writing and life in general. Snider is a freelance editor and a newly published author.  Her dark fantasy novel, For the Rank of Master, is available from Gardenia Press, Barnes and Noble, online at Amazon.com and her website www.holliesnider.com.

Like many writers, Snider began writing young.  “I first started writing when I was around age eight,’ she says, adding, “with the exception of one, all of my English teachers encouraged me to write, as long as I did the actual assignment as well. In high school, I discovered a talent for editing, too. I’ve been freelancing since then--about 12 years now.”

Snider has the good fortune to be able to work from her home which she shares with her husband, young son, “four neurotic cats, (one who seriously believes he is a dog) and a half Border Collie, half coyote mix who suffers from anxiety and ADHD. I have no normal animals,” she says. 

The immense personal library she and her husband have accumulated over the years spans many topics and genres from biographies and paranormal, to science fiction and herbology, and everything in between.  Reading is important to Snider, a sort of indicator of culture and what the public is reading.  Her current favorites?  “Oh, those are easy: Dean Koontz, Anne Logston, Les Daniels, Amanda Quick, Agatha Christie, Rex Stout, Lawrence Watt-Evans, P.D.Cacek, myself (of course) and Laurell Hamilton. I can think of titles, but not the authors for some of the other ones.”

When asked about the current atmosphere in the publishing world, Snider is an adamant supporter of the small press.  “I will probably stick with small publishers,” she says, “unless I get a really good agent who can tolerate me. I figure it’s my name on the cover so the work should be up to my standards.” About Gardenia Press, specifically, she comments, “I worked for Gardenia Press as an acquisitions/associate editor.  Basically, I made recommendations on which submissions to publish and which ones needed more work first, as well as line editing manuscripts accepted for publication.  All my work for them was done via email and UPS, as Wisconsin was a bit far to commute to from Colorado. They shipped me the manuscripts, I bled red ink all over them, wrote a four-page minimum report on my findings and shipped the manuscript back to the house.  They took care of getting it to the author from there. 

“I really like working one on one with authors or with a small press because there is no feeling of working in a vacuum.  The people I work with care about my opinions and want to hear them, including the authors for the most part.  Don't get me wrong -- there are a few who have told me I don't know what I'm talking about, but generally the authors understand that my job is to help make them shine.  Working for a small press allows me to help those authors even more because I can devote more time to working with each author.  They don't feel rushed and I don't feel rushed.  In the end, we end up with a better product and the author ends up with a book she's proud to have her name on.

 

“Unfortunately, the owner and president of Gardenia Press died late last year and the house is currently closed to new manuscripts.  However, we are looking for someone who would like to help carry on Elizabeth Collins' dream of publishing first time authors.  While the house is not accepting manuscripts for publication, we are still offering a valuable editing service by professional editors working in the industry.”

Of course, many people in the industry frown on the small press, as if it is somehow a lesser accomplishment, but Snider doesn’t see it that way. “Well,” she smiles,” there is still a stigma attached to small presses -- one that seems to say, "This author couldn't get a real house so he went with a small press."  The good news is that attitude is changing.  The bad news is it's been slow in changing.  Most small presses have good reputations now and even some of the bigger authors are choosing to go the small press route.  However, vanity presses are still out there giving small presses a bad name, so authors still have to be careful.

 

“Small presses are gaining in popularity -- not only with authors, but with readers, because there seems to be a higher quality coming out of small presses.  I attribute this to three things: 1) Authors and editors have more time to spend with each other.  2)  Editors don't seem to simply look at the name on the manuscript and decide it doesn't need to be edited.  (Maybe it's just me, but there appears to be a lot more basic mistakes not being caught in manuscripts edited by the big houses.) Finally, number 3 (and this could just be my perceptions again), more variety appears to be coming out of small presses.  Big houses seem to have the attitude that if an author is not already popular, or doesn't have an agent, then s/he isn't worth the house's time.  That's a mistake.  Not only does this limit what a house publishes, but I know many talented authors who have been publishing with small presses instead because of this perceived attitude.

“As for small press publishing affecting an author's future prospects, it does, but not as much as self-publishing.  This carries a real stigma and most publishers, even small presses, really don't want authors who have self-published.  Self-publishing is seen as taking the easy way out since most of these presses don't even edit what comes in to them and the few that do, don't really have a qualified staff to do the job.

 

“Publishing through a small press first isn't a bad way to go, but authors have to realize that most of the big houses may not pick up that title as they don't want reprints.  The way around this is to make your sales outstanding.  There is a catch to outstanding sales though -- leg work, and a lot of it.  With small presses, you are your marketing department for the most part.  The press will have at least one PR/marketing individual to help you and make suggestions, but most of the work is up to the author.  What most people don't realize is, from what I've been told and have read, this isn't much different from the big houses anymore.  Authors are expected to market themselves more and rely less on the house as new authors are being published every day.  The house, regardless of size, just does not have the time to be the marketing and PR department for each author, much less the manpower.  The point is -- if an author looks at all the things s/he's responsible for, whether publishing with a large house or a small press, there doesn't seem to be much difference between the two any more.  Unless you count control.

“I preferred publishing with a small press because I had more control over things I considered important.  My novel didn't go to print until I said it could.  When I was happy, then it went to the printer.  I had final say over the content, over the editing, over the cover art (I was allowed to hire my own artist) and, through the entire process, I was treated with patience and understanding.  After all, it's my name on the work in the end.  Don't get me wrong -- small presses aren't much more eager to please than the big houses; they just understand that if the author isn't happy, no one is going to make money because they don't have name power in the bookstores.  By this I mean, Barnes and Nobel, for example, is more likely to buy copies of a novel put out by Tor/Forge than by an unknown small press.  Their marketing department knows these books will sell.  Books put out by a small press may or may not sell and bookstores don't want to take the risk.  So, as a result, the author and the small press have to be a team and both sides have to be happy.  Not to mention, in a small press the author is likely to know at least a few of his fellow writers and they all tend to market not only their own book, but each other's as well.  This kind of camaraderie doesn't appear to be in the big houses.

 

“With a big house, unless there is name power involved, the author many times doesn't see the final manuscript until it's bound and ready to be shipped.  As for artwork, the same thing is true.  The author may not have any say in what the cover art looks like, and the artist probably hasn't read the manuscript.  S/he's most likely working from that short synopsis the author sent in for publication consideration.  Granted, unless the author hires an outside person, the artist at a small press probably hasn't read the manuscript either, but the author has more say in how the finished product looks and can give the artist a much longer synopsis to work from -- sometimes as much as eight pages -- not to mention a paragraph or two of character descriptions for the main ones. 

“Small presses are also getting a boost from agents.  More and more of them are starting to accept authors for representation consideration that have been with a small press.  So the bad reputation small presses used to have when most were vanity presses, is changing for the better.  With agents helping those who have gone the small press route, the publishing industry isn't looking down its nose nearly as much, so a small press author's future prospects aren't as negatively affected now as they would have been say ten to fifteen years ago.  With any luck, the reputation of self-publishing will improve as well over the next few years, and readers will have more choices than ever.”

True to her word, Snider is working on the sequel to For the Rank of Master, tentatively entitled Shadowfest, which she will market to the small press.  She is currently awaiting publication decisions on two short stories, and has five additional novels in various stages of completion. 

Does she do anything other than write and edit?  Certainly.  “I like quilting, hiking, driving around the country playing tourist, including stopping at the cheesy little tourist traps with the world’s biggest prairie dog-type things. I like going to events like the Parade of Homes because they give me ideas for my writing. Just about everything gives me ideas about things for my writing.”

Hollie Snider is among the new breed of writer who is not afraid to take chances. She expects quality from herself and from her publisher.  In the end, after all, it is the author’s work being printed, not the publishing house’s, and this is a distinction that is often overlooked by the large mega-publishers.  Expect to see more of her in the future, because, aside from tenacity, Hollie Snider has real talent.

Copyright © 2004 by APOLLO'S LYRE. All rights reserved. Copyright to individual articles held by authors.

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